Julia Kostreva Studio - Branding and Art Direction for P.F. Candle Co..jpg

P.F. Candle Co.

Direction, Strategy, Branding & Website for a Los Angeles fragrance company known for its rustic yet elegant scents. The product is utilitarian and apothecary-inspired.

We developed: Brand Strategy, Photo Direction, Campaign Direction, Product Curation, Brand Identity, UI/UX, Shopify Website, Email Newsletter.

Julia Kostreva Studio
 
 

Brand Strategy
Product Curation
Brand Identity
Website
Campaign Direction
Photo Direction

 

P.F. Candle Co.

A Los Angeles candle and fragrance company known for its rustic yet elegant scents. The product packaging is striking and simple, utilitarian and apothecary-inspired: a hand-stamped logo on their iconic kraft and amber glass jars. After a few years since founding and still a young company, the brand needed more than just a new website. We re-defined the brand's fonts and colors to make print and digital cohesive, curated the product line-up and made the website user experience/navigation easier to use and more explorable, and brought depth and an elevated brand experience through photography, art direction and design.


Lookbook Photography: Eva Kosmas Flores
Product Photography: P.F. Candle Co.

pfcandleco.com >

 
 
Art Direction by Julia Kostreva Studio
Art Direction by Julia Kostreva Studio
 
Julia Kostreva Studio
 
 
 
Julia Kostreva Studio
 
 
 
Julia Kostreva Studio
 
 
 
Art Direction by Julia Kostreva Studio
Art Direction by Julia Kostreva Studio
 
Art Direction by Julia Kostreva Studio
Art Direction by Julia Kostreva Studio
 
 
 
Julia Kostreva Studio
 
 
 
Julia Kostreva Studio
 
 
 
Website by Julia Kostreva Studio
 
 
 
Website by Julia Kostreva Studio
 
 
 
Website by Julia Kostreva Studio
 
 
 
 
Julia Kostreva Studio
 
 
 
 
Julia Kostreva Studio
 
Julia Kostreva Studio
 
Julia Kostreva Studio