Julia Kostreva Studio - Branding and Art Direction for P.F. Candle Co..jpg

P.F. Candle Co.

 Julia Kostreva Studio
 
 

Brand Strategy
Brand Voice
Product Curation
Brand Identity
Website
Campaign Direction
Photo Direction

 

P.F. Candle Co.

A Los Angeles fragrance company known for its rustic yet elegant scents. The product is utilitarian and apothecary-inspired. The products are packaged with a simple design: a hand-stamped logo on their iconic kraft and amber glass jars. After a few years since founding and still a young company, the branding needed refinement and the website needed elevation, clarity, and a sense of brand aesthetic universe. The client wanted to speak to a more elevated audience through photography and aesthetic.

This re-branding feels authentic to company’s roots, now developed and elevated. With intention, we set out to bring back the original hand-crafted aesthetic at all touch-points. We ensured this by re-establishing the original hand-stamped logo and by developing a new brand typography system that seamlessly compliments the original utilitarian packaging. After distilling brand concepts and curating the product line, we imbued personality through the photography and website. The editorial look book photography captures interiors and still lives inspired Dutch-master paintings conveying that old-world personality core to the brand. The website, set in a color palette that evokes raw newspaper, is designed in columns that give a sophisticated nostalgic structure, and employs a unique sliding effect throughout the design for a boutique, elevated experience.


Lookbook Photography: Eva Kosmas Flores
Product Photography: P.F. Candle Co.

pfcandleco.com >

 
 
 Art Direction by Julia Kostreva Studio
 Art Direction by Julia Kostreva Studio
 
 Julia Kostreva Studio
 
 
 
 Julia Kostreva Studio
 
 
 
 Julia Kostreva Studio
 
 
 
 Art Direction by Julia Kostreva Studio
 Art Direction by Julia Kostreva Studio
 
 Art Direction by Julia Kostreva Studio
 Art Direction by Julia Kostreva Studio
 
 
 
 Julia Kostreva Studio
 
 
 
 Julia Kostreva Studio
 
 
 
 Website by Julia Kostreva Studio
 
 
 
 Website by Julia Kostreva Studio
 
 
 
 Website by Julia Kostreva Studio
 
 
 
 
 Julia Kostreva Studio
 
 
 
 
 Julia Kostreva Studio
 
 Julia Kostreva Studio
 
 Julia Kostreva Studio
 

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