Julia Kostreva Studio - Branding for Goodwin - Image by Marcus Maddox Photography..jpg

Goodwin

 Julia Kostreva Studio
 
 

Wordmark Logo
Monogram
Brand Identity
Website
Printed Materials
Packaging

Goodwin

A contemporary women’s retail concept founded by Nashville native Elise Joseph. All items are created exclusively for Goodwin in limited quantities, intended for a shop founded with meaningful beauty and simplicity in consumption in mind. Goodwin features emerging and established designers.

Together we developed a sophisticated brand identity that elevates local makers and subtly conveys intimate relationship and unity. The delicate printed materials and elevated website took a refined, clean approach. The editorial and product campaigns expand on the soft, welcoming hues of the visual identity’s color palette– earth-blonde wood, sand, sage, spring green. The fully implemented identity has a sense of artistic structure and a softness of human care, overall giving an inviting, considered appeal.

Interior Photography: Marcus Maddox
Lookbook Photography: Goodwin

shopgoodwin.com >

 
 Wordmark by Julia Kostreva Studio
 
 Julia Kostreva Studio
 Julia Kostreva Studio
 
 Machete Earrings at Goodwin
 
 
 Branding by Julia Kostreva Studio
 Goodwin
 
 Goodwin
 Goodwin
 
 
 Branding by Julia Kostreva Studio
 Branding by Julia Kostreva Studio
 
 
 
 Julia Kostreva Studio
 
 
 
 Website by Julia Kostreva Studio
 
 
 
 Website by Julia Kostreva Studio
 
 
 
 Branding by Julia Kostreva Studio
 Julia Kostreva Studio
 
 Julia Kostreva Studio
 
 Julia Kostreva Studio
 
 Julia Kostreva Studio
 
 Julia Kostreva Studio
 
 Julia Kostreva Studio
 
 Julia Kostreva Studio
 
 Julia Kostreva Studio
 

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