Ceri Hoover

Nashville-based leather bag designer with structural aesthetic and a heritage ethos.

Inspired by the brand’s architectural design aesthetic, we developed a logo with wedge-like angles, distinctive triangle serifs, and wide letter-spacing type-setting that’s reminiscent of Roman letters carved in stone. The contemporary, feminine colored papers in the printed materials reflect the new leather bag colors introduced into the product range. The pops of color, balanced asymmetrical image layout, and careful typesetting conveys a tone of modern, feminine warmth with structure.