Ceri Hoover

Branding for a Nashville-based leather bag designer with structural aesthetic and a heritage ethos.

We developed: Wordmark Logo, Brand Identity, Packaging, E-Commerce Shipping & Unboxing Experience, Printed Materials, Stationery, Lookbook, Catalog.

Ceri Hoover

Nashville-based leather bag designer with structural aesthetic and a heritage ethos. We developed a wordmark logo inspired by the brand’s architectural bags, printed materials and unboxing experience with papers in bold feminine colors, and a lookbook & catalog with asymmetrical layout and thoughtful typesetting.